Cinedigm appoints Rashba as EVP Partnerships
January 4, 2023
Cinedigm, the streaming technology and entertainment company, has hired Marc Rashba as Executive Vice President, Partnerships.
Rashba will be responsible for business development, programming content deals and selling Cinedigm’s proprietary technology Matchpoint to third parties. In this newly created role, he will oversee all facets of partnerships including cultivating and managing strategic partnerships, programming releases, negotiating agreements, expanding digital distribution and driving innovative new revenue opportunities. His appointment is effective immediately and he’ll report directly to Erick Opeka, Chief Strategy Officer, Cinedigm Corp & President of Cinedigm Networks.
Prior to joining Cinedigm, Rashba most recently served as President at MovieMethod where he oversaw global digital content sales, marketing & distribution. He was responsible for driving strategy, licensing, channel growth and platform expansion, as well as developing go-to-market plans for FAST, OTT, SVoD, AVoD and apps. During his career, he also worked with Anuvu, All3Media, Little Dot Studios, WildBrain, Fandango/Vudu, Vuulr and more. Rashba also served as Vice President, Digital Partnerships & Development at Sony Pictures Entertainment as well as various global marketing roles for Sony prior to that for over 15 years.