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NVIDIA GeForce NOW streaming AAA games to cars

January 4, 2023

By Colin Mann

Accelerated computing specialist NVIDIA has confirmed that the high-performance GeForce NOW cloud gaming service will be coming to cars. Hyundai Motor Group; new energy vehicle manufacturer BYD, and Swedish premium electric vehicle and lifestyle brand Polestar are the first companies working with NVIDIA to deliver GeForce NOW in their vehicles.

The announcement expands NVIDIA’s vehicle infotainment offerings, which include a suite of products and services that improve the cockpit experience. Coupling NVIDIA’s heritage in gaming and infotainment, GeForce NOW can stream a real-time, full PC-gaming experience beyond desktops, laptops and mobile devices, now to software-defined cars.

The new GeForce NOW offering can enhance time spent charging or riding in vehicles, as it enables front-seat occupants to stream games while parked, and passengers to game in the back seat if screens are available.

“Accelerated computing, AI and connectivity are delivering new levels of automation, safety, convenience and enjoyment to the car,” said Ali Kani, vice president of automotive at NVIDIA. “The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will bring the in-vehicle infotainment experience to new heights.”

GeForce NOW uses low-latency streaming technology powered by GeForce servers in the cloud, enabling real-time game play with more than 1,000 titles, including top-rated ones such as A Plague Tale: Requiem, The Witcher 3: Wild Hunt and Cyberpunk 2077, from leading PC game stores including Steam, the Electronic Arts app, Ubisoft, Epic Games Store and GOG.com. The service also includes many of the most popular free-to-play games such as FortniteLost Ark and Destiny 2.

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