Vevo, TikTok partnership
January 6, 2023
Vevo, the music video network, has announced a partnership with TikTok to create Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilising these songs in their content
Trending on TikTok will be available across the Vevo network in the US, Canada, Mexico and Brazil, and will be a staple TV premiere on Vevo’s FAST channels, with consecutive airing during peak viewing hours throughout the week.
“We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership. When a song is trending on TikTok, people will actively seek out and watch that song’s music video on the Vevo network. Tapping into the creator economy was the next logical step in showcasing the power of fan communities on social media and how it fosters the music discovery process,” said JP Evangelista, senior vice president, content, programming & marketing, Vevo. “We are combining years of tastemaking expertise with our understanding of viewership trends, and there is a huge appetite for short form content on TV, so we hope Trending on TikTok becomes a go-to show on TV.”
“Moreover, we are launching this show having established a massive television footprint – one that has proliferated as Vevo has become an integral offering on connected TV over the past few years. As the largest screen in the home, the TV is the center of the home, where people love to lean back and enjoy content from their favourite artists and creators,” added Evangelista.
“Music and entertainment are at the center of what powers trends from our platform that reverberate throughout culture, the industry, and the charts,” added Dan Page, head of global business development, new screens, TikTok. “We are excited for our partnership with Vevo to expand that experience beyond the platform, supercharging the discovery process and celebrating the community’s favourite songs and artists.”