Advanced Television

VIDAA OS on Hisense smart TVs

January 6, 2023

VIDAA, the smart TV operating system, has launched its new OS focused on the US market on Hisense smart TVs, following a large-scale deployment in Latin America.

Less than three years old, VIDAA now streams an average of one billion hours of content per month in 180 countries and territories. Additionally, the OS supports AirPlay 2 among its set of features such as VIDAA voice (plus Google Voice and Alexa), VIDAA tv, a FAST service, and its mobile companion VIDAA remote. Its growth strategy started in Europe and then to the Middle EastAustralia and APAC, and, most recently, in Latin America. 150 OEM brands have selected VIDAA OS to power its Smart TVs. With the move into the US, VIDAA completes the global distribution of VIDAA in all major markets.

“Our relationship with Hisense is wholly unique in the CTV space, where each party takes advantage of the other’s strengths for mutual gain,” says Guy Edri, President, VIDAA. “Hisense gets a proprietary OS and content platform that performs as good or better than any other, and VIDAA benefits from being an organic component of one of the world’s largest and fastest growing TV brands.”

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