MadHive appoints former Roku, Hulu exec
January 11, 2023
Madhive, a technology company engineered for modern TV advertising, has announced that Kristin Wnuk has joined the company as Senior Vice President of Sales.
In this new position, Wnuk will build on Madhive’s streaming campaigns for local broadcasters and advertisers, continuing to drive adoption of the company’s all-inclusive infrastructure solution for modern TV advertising. Wnuk will also provide an entry point for national brands and adtech companies to leverage Madhive’s enterprise streaming TV infrastructure to execute local campaigns at national scale.
Prior to joining Madhive, Wnuk launched the local advertising sales departments at both Roku and Hulu. She also worked on agency and business development at both the Tribune Company and Katz Media Group.
“The growth of streaming TV presents advertisers with unique challenges and opportunities, and Madhive is helping clients succeed in this new era of television.” said Wnuk. “I am honoured to join the team to continue the company’s growth and expand on its success in local markets to equip new streaming TV buyers with a programmatic solution built specifically for streaming advertising.”
“While many platforms are focused on point solutions, Madhive’s proven leadership is driven by our hi-fidelity, full-stack streaming advertising offering that can be customised and configured to advertisers’ needs,” said Adam Helfgott, Founder & CEO at Madhive. “Kristin’s industry expertise will be invaluable as we continue our hyper-growth by helping national brands scale local advertising efforts, and building holistic solutions for industry pain points such as co-viewing.”