Advanced Television

ViewLift partners with Bitmovin

January 11, 2023

ViewLift, a player in end-to-end streaming and OTT solutions, has entered into a multi-year partnership with Bitmovin. The collaboration bolsters ViewLift’s full-cycle content distribution and monetisation capabilities by integrating Bitmovin’s cloud-based video streaming infrastructure solutions to elevate the standard of viewing experiences on OTT platforms.

Manik Bambha, President of ViewLift, said, “Partnering with Bitmovin is a win-win for both of us. But the ultimate winners in this partnership are our customers and their viewers. Our joint capabilities are poised to provide them with an unrivalled OTT viewing experience. At a time when streaming quality is critical to viewer acquisition and retention and can make or break OTT businesses, our combined technology advantage will allow content owners to step up their game. Bitmovin’s hyper-efficient codecs, cloud-based encoding, and intelligently optimized adaptive bitrate optimized encoding ladders combined with ViewLift’s end-to-end content distribution and monetization solutions are a game-changer in the OTT space.”

ViewLift customers can now access Bitmovin’s capabilities to deliver jitter-free streaming video that maximises the viewing experience. Bitmovin’s encoding solutions include the Bitmovin Next-Generation VOD Encoder, which has multi-codec streaming, 8K and multi-HDR support, and its Live Event Encoder. Together, they allow ViewLift customers to harness the power of cloud encoding to scale video pipelines and optimise adaptive bit rate (ABR) ladders to lower content delivery network (CDN) costs without sacrificing video quality. Bitmovin Analytics, Bitmovin’s Stream Lab, an automated device testing solution and the Bitmovin Player will also be integrated with ViewLift’s OTT Platform.

Stefan Lederer, CEO and co-founder of Bitmovin, added: “In today’s fiercely competitive video streaming market, quality of experience is vital for viewer retention. Teaming up with ViewLift means we will power the best viewing experiences and accelerate how quickly customers get to market and monetise their offerings so they can remain one step ahead of competitors.”

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