‘Puss’ Banderas shares Moments Worth Paying For
January 18, 2023
By Colin Mann
Pro-copyright consumer education body The Industry Trust for IP Awareness’s ‘Moments Worth Paying For’ campaign is presenting a special message from Antonio Banderas ahead of the release of Puss in Boots: The Last Wish on February 3rd.
In the exclusive new content, Banderas emphasises the magic of seeing films on the big screen and the importance of supporting your local cinema.
“I’m delighted to start 2023 off with a brand-new Moments Worth Paying For trailer featuring a personal message from the legendary, Antonio Banderas,” declared Liz Bales, Chief Executive, The Industry Trust for IP Awareness. “Thanking audiences for purchasing their cinema tickets to Puss in Boots: The Last Wish is the perfect way for us to continue to share our message with film fans: that there is nothing like the cinema experience as the best way to watch films first. We hope Antonio, (and Puss) help inspire kids and parents of all ages to take a trip to their favourite cinema this January.
“The Moments Worth Paying For campaigns wouldn’t be possible without the continued support of DCM, Pearl & Dean, Wide Eye Media, UK Cinema Association & Clear Channel UK, as well as our many distributor members, and we can’t wait for an exciting slate of further trailers set for 2023.”
“It is a pleasure to work once again with the Industry Trust and bring our fearless feline Puss in Boots back to cinemas,” added Rob Huber, Managing Director, Universal Pictures UK + Eire Limited. “DreamWorks Animation is beloved by families for its artistry in creating colourful worlds and immersive environments that look spectacular on the big screen. We fully support the work of the Industry Trust and hope to encourage audiences to choose a legal route to watch Puss’s exciting new adventure when Puss in Boots: The Last Wish arrives in cinemas this February.”