Advanced Television

PadSquad, Innovid CTV ad partnership

January 19, 2023

PadSquad, the advertising experiences player, has announced a partnership with Innovid to offer the platform’s full suite of interactive Connected TV (CTV) capabilities to brands, enabling the creation and production of CTV shoppable and interactive ad formats in a matter of days. The new Advanced CTV offering expands on PadSquad’s existing interactive capabilities and supports the latest VAST (Video Ad Serving Template) standards, ensuring delivery and tracking across all devices and platforms.

“Streaming is the dominant way people consume popular content today, and yet TV ads still look the same as they did in the twentieth century,” said Lance Wolder, head of marketing at PadSquad. “It’s about time video creative formats evolve to complement and enhance the streaming experience.”

“This partnership is all about scale and speed,” added Wolder. “Partnering with a trusted video leader like Innovid enables us to create advanced CTV formats for brands and serve them across all of the most popular devices and platforms people use around the world.”

Innovid is an independent advertising platform for the delivery, personalisation and measurement of converged TV. With Innovid’s advanced creative tools and primary ad serving, PadSquad’s brand clients can be assured that their creative formats and campaigns are served correctly.

“Interactive video is one of the most influential advertising formats in the market today. Our research shows that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics,” said Krista Panoff, SVP of Global Enterprise Development at Innovid. “Through this partnership, savvy advertisers can further embrace programmatic and agile media buying practices without sacrificing creative quality – that’s a win-win for all.”

Categories: Advertising, Articles, Connected TV

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