wedotv AVoD service users up 115%
January 23, 2023
Video Solutions, the media company that owns and operates AVoD platform wedotv and FAST Channel wedo movies, has reported a 115 per cent increase year over year in active users. According Video Solutions’ Co-CEOs and founders Chris Sharp and Philipp Rotermund, this success has positioned the company well for international expansion in 2023.
In September 2022, Video Solutions consolidated its W4Free and Watch4 brands in the UK and Germany, respectively, under one brand name – wedotv. Since then, the company has expanded that model to include spin off brands like wedo movies for FAST and other platforms. The company also partnered with Big Media to launch a series of non-fiction FAST channels, the first of which was wedo big docs, which has now been rebranded as wedo big stories to incorporate more non-fiction genres.
“We have had the benefit of honing our business in the UK and Germany/Austria/Switzerland over the past four years, during which time we’ve fine tuned our technology to accommodate mobile, OTT and cable specifications for a seamless consumer experience across all platforms,” said co-CEO Philipp Rotermund. “Also, by solidifying our brand across all platforms and territories, we have established greater consumer awareness and have seen the positive results in doubling our active user numbers in 2022. This has positioned us well for expansion outside of our core markets.”
Video Solutions is targeting the US, continental Europe and Africa initially for the international expansion of its wedotv, wedo movies and wedo big stories channels. In addition, the company is looking to add more channels based on genres with strong fanbases.
“Our core channels have been always been based on movie genres like drama, comedy, horror, etc., as well as TV series and documentaries. However, in the past year, we have also brought a lot of new viewers to our platform with the acquisition of lifestyle content and live sports rights for popular niche sports like sailing and horse racing,” added co-CEO Chris Sharp. “We will look to secure more of those kinds of deals this year, as well as break out genre-specific channels as we gain more hours of content that will make for a compelling consumer offering both in our core markets and internationally.”