Advanced Television

FilmRise, Tia Mowry, Kin to produce & distribute Not Like Mama

January 25, 2023

FilmRise, the New York-based film and television studio and streaming network, has teamed up with Tia Mowry, actress, producer, author, entrepreneur, and host and Kin, the LA-based lifestyle entertainment company that creates shows for diverse women’s audiences, to produce and distribute worldwide the new reality cooking show Not Like Mama. The original programme, hosted by Mowry, features a new spin on cooking challenges. In each episode, a family member is put to the test: to prepare their matriarch/patriarch’s ‘family recipe’ to perfection. Family recipes are often passed down through generations from memory. Family members must recreate the featured recipe and then be judged by the hosts, their relatives, and, of course, the family tradition-torchbearer, to determine whether they recreated the dish successfully.

The series is co-hosted by singer-songwriter and talk show host, Terrell Grice. The announcement was made by Max Einhorn, Senior VP of Acquisitions and Co-Productions, FilmRise and Michael Wayne, Co-Founder and CEO, Kin.

Einhorn commented: “FilmRise is excited to be working with Tia, Terrell, and the talented team at Kin to create this unique and fun cooking-challenge show. Food is at the center of family, and there is no better way to express the importance of heritage and cultural identity than by passing down recipes, generation to generation. Every family has that dish that calls for ‘a dash of this, a pinch of that, say three Hail Mary prayers and it’s finished’. This show will resonate with anyone that bonds with their family through food. Buon Appetito!”

Wayne added:, “Kin has found the perfect partner in FilmRise to produce our new cooking challenge series. Kin’s long-standing partnership with Tia, rooted in our award-winning series “Tia Mowry’s Quick Fix,” continues to grow successfully with the production of Not Like Mama. The series also expands Kin’s commitment to create thoughtful, celebrity-driven lifestyle programming for diverse women’s audiences. We are excited to collaborate with FilmRise’s stellar co-production and distribution team to bring the series to life.”

FilmRise has also acquired the worldwide AVoD and FAST rights to 80 episodes of hit YouTube series Tia Mowry’s Quick Fix, a Kin Original Series, for the FilmRise Streaming Network. The series features Tia’s game-changing life hacks, cooking challenges, and vlogs with her family.

Categories: Press Releases

Tags: , ,