Advanced Television

Pegasus World Cup to air in 135+ territories

January 25, 2023

By Nik Roseveare

The Pegasus World Cup presented by Baccarat (G1) on January 28th will reach over 135 territories through broadcast distribution courtesy of HBA Media. Held in Miami, the first major flat event of 2023 has attracted legendary jockey Frankie Dettori, who will ride in the feature race for his final time as he starts his international ‘swansong’ ahead of retirement at the end of the year.   

Since its inception in 2017, the Pegasus World Cup has become one of the USA’s premier horseracing events. Three new broadcasters will showcase the NBC produced world feed for the first time to ensure the Pegasus World Cup can be watched by fans in every major continent. 

Distributed by HBA Media, the headlining agreements for the event are:

  • OTT broadcasterEntainhave signed a new deal to bring the Pegasus World Cup broadcast to fans across Australia.
  • Industry heavyweight Viaplay will broadcast the event across eight territories in Scandinavia and Europe.
  • Audiences across South America will be cheering on Brazilian contender ‘Ivar’ and can watch his efforts via ESPN across 50 territories. 
  • Virgin Media continue their commitment to international racing by bringing their event to their linear channels in Ireland for the first time.
  • WeDoTV will show the event on their digital channel to audiences in Germany, Austria and Switzerland. 
  • Sony Pictures Networks have extended their broadcast deal – targeting a 700 million audience across India and the wider subcontinent. 
  • Global Eagle will debut the race dayto its cruise ship clients to ensure visibility across the seas.

A further collection of major networks will showcase the 2023 Pegasus World Cup presented by Baccarat.  Alongside the host broadcaster, NBC (USA), international coverage includes:

  • Sky Sports Racing (UK and Ireland)
  • Polsat (Poland)
  • SilkNet (Georgia)
  • Setanta (Central and eastern Europe)
  • SuperSport (Africa)
  • SportsMax (Caribbean)
  • (Australia)
  • (China)
  • Reuters will provide race content to news outlets across the world.

A total of eight races (seven graded) worth $5.3 million in combined purse winnings will be offered on Pegasus Day, led by the $3 million Pegasus World Cup presented by Baccarat (G1) and the $1 million Pegasus World Cup Turf presented by Qatar Racing (G1). The two feature races will co-headline the race card at 1/ST’s Gulfstream Park in South Florida which is being distributed to a global audience through a 90-minute bespoke on-air package live at 21:30 GMT.

Frank Sale, Managing Director of HBA Media, said: “We are pleased to have landed new broadcast agreements for the seventh running of the Pegasus World Cup. It is a pleasure to work with the terrific team at 1/ST and we are delighted to have ensured that Miami’s most fashionable race day continues to grow.”

Gregg Colvin, Chief Executive Officer, 1/ST CONTENT, added: “We are excited to be working with HBA Media to bring the Pegasus World Cup to an expanded global audience. The interest in the Pegasus World Cup and the influence it has on the international racing calendar reflects 1/ST’s commitment to excellence and innovation as we work to redefine the experience of our sport.”

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