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Joymo hires Griffiths in VP role

January 30, 2023

Joymo, the video streaming services provider to sports rights holders, has appointed Hannah Griffiths to the newly created role of VP of Sales where she will build and lead a permanent presence for the company in the UK market.

Griffiths joins Joymo’s Senior Management Team and assumes overarching responsibility for acquiring long-term exclusive partnerships with sports rights holders.

Griffiths becomes the first permanent hire for Joymo in the UK. In addition to growing the portfolio of rights holders who are seeking to capitalise on Joymo’s Direct-to-Consumer products and strategies – which includes the likes of Table Tennis England, England Hockey and British Weight Lifting – she will look to grow Joymo’s team in the market.

Griffiths joins Joymo from sports media rights agency RDA, where she spent the last five years as Director, Media Rights- working across all aspects of RDA’s media rights business, including global sales, business development, contract negotiations, technical delivery and partnership management. During her time at RDA, Griffiths was responsible for global distribution of rights for clients including World Rugby, Premiership Rugby, United Rugby Championship, Heineken Champions Cup, Rugby League World Cup and UFC, to name a few. Griffiths previously founded Palindrome Sports, working across PR and marketing in the motorsport industry, and development of motorsport technology.

Commenting on Griffiths’ appointment, Mike Emery, CEO of Joymo, said: “We are extremely excited to welcome Hannah to Joymo, and delighted to have attracted someone of her calibre and experience. We are at a key point in our evolution and Hannah will play a crucial role in our ambitious growth plans in the UK, and beyond. It has been clear from our conversations that Hannah shares our vision to enable more rights holders to realise the value of their IP and start futureproofing their sports by engaging new and existing audiences like never before.”

Griffiths added: “I’m thrilled to be joining Joymo – a business and model that I am truly passionate about. Joymo is focused on facilitating a connection between high passion fans and their sport, making content available and engaging fans from the grassroots to elite. I look forward to empowering more rights owners to realise the value of their content, enabling them to reinvest revenues that will benefit future generations of fans and participants alike. I am excited to establish Joymo’s UK office – we are looking to scale quickly and have global aspirations.”

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