Bloomberg launches Bloomberg Originals
February 2, 2023
Bloomberg Media launched Bloomberg Originals, a new brand for streaming original video programming – cinematic documentary-style deep-dives, talk shows, live events and video podcasts. Under the new tagline, “Business as you’ve never seen,” Bloomberg Originals features series exploring climate change, technology, finance, sports and more.
“On the heels of 20 per cent growth in video revenue in 2022, we continue to see strong audience demand for smart business programming and brand partners looking for innovative solutions. We reach 100 million modern leaders monthly across our digital platforms, and establishing the Bloomberg Originals brand clarifies our vision for delivering them original and creative programming. Bloomberg Originals is the perfect complement to Bloomberg TV’s smart and insightful live global market coverage — a tandem designed to satisfy business leaders’ increasing appetite for smart content that informs and educates,” said M. Scott Havens, CEO at Bloomberg Media.
Bloomberg Originals programming streams on the Bloomberg app on Connected TV devices such as Apple TV, Amazon Fire TV, Roku, Samsung Smart TVs, and Android TV and is also available via Samsung TV Plus, LG Channels, Amazon’s news app on Fire TV, The Roku Channel, Tubi and VIZIO WatchFree+. The programming also broadcasts during select primetime and weekend time slots on Bloomberg TV and BTV+ and streams on Bloomberg.com. Bloomberg Quicktake, the streaming platform’s former name, now re-focuses on carrying short-format Bloomberg Originals and news content – including new Quickdocs cut downs as well as Quick60 and Quickhits clips – on social media platforms.
“Bloomberg Originals will explore global news issues and ideas through bold voices and creative formats. We’ll create everything from feature-length shows and series to short-form Quickdocs and companion podcasts. We want to bring the world’s best business journalism to our audience wherever they are across linear, streaming and social platforms,” added David Merritt , Global Head of Bloomberg Media Editorial