Advanced Television

Data: 2.1m US homes watched Black Panther sequel

February 7, 2023

According to sata from Samba TV, 2.1 million US housholds watched Black Panther: Wakanda Forever on Disney+ in the first five days of its release (after premiering on Februay 1st).

By comparison, 1.5 million US households watched Black Adam (HBO Max) during the first five day window, 2.1 million watched Doctor Strange in the Multiverse of Madness (Disney+), 2.2 million watched Thor: Love and Thunder (Disney+), and 2.6 million watched The Batman (HBO and HBO Max).

Of these movies, Black Panther: Wakanda Forever over-indexed by the highest margin among Black households (+44 per cent), Hispanic households (+27 per cent), and A20-24 Gen Z households (+9 per cent). 

Cole Strain, VP of Measurement, Samba TV, commented: “Just as it smashed box office records last year, Black Panther: Wakanda Forever made a splash in its debut on Disney+ as 2.1 million US households streamed the much-anticipated sequel to the iconic film featuring a star-studded cast. Black households were more likely to watch Black Panther: Wakanda Forever than other recent superhero franchises, including The Batman, Doctor Strange in the Multiverse of Madness, Thor: Love and Thunder, and Black Adam. There was a significant over-index of 44 per cent against the average US household among Black households based on Black Panther: Wakanda Forever viewership in the first five days, surpassing that of the other films. The Black Panther sequel also caught fire with younger audiences, including Gen Z households who were nearly 10 per cent more likely to tune in compared to the average household.”
“The Black Panther franchise continues to make history, not only for stand-out actor Angela Bassett’s first-ever Oscar nomination and win for Marvel Studios, but it’s diverse representation both on and off-screen, which drove Black household viewership to over-index by strong double digits,” added Strain.

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