Research: TVoD at record levels in Sweden
February 9, 2023
In an average month in 2022, over a quarter (28 per cent) of Swedish households rented or bought TVoD content. Compared to 2021, TVoD has grown 15 per cent and is at a new record level, reports Mediavision. This also means that household spend on TVoD has increased by nearly six per cent in the country compared to 2021.
The average monthly spend for households that bought/rented video online was SEK 145 (€12.96) in 2022. Movies are what most households rent, unlike other paid streaming services where series are the most popular content.“Although cinema seems to be recovering, it is still some far from the numbers before the pandemic [In 2022, the number of cinema visits in Sweden was 5.5 million lower than 2019]. For TVoD, on the other hand, 2022 meant record growth. The fact that many major titles were launched on subscription SVoD services (such as Netflix, Viaplay or Disney+) during last year does not seem to have had a negative impact on the development,” comments Marie Nilsson, CEO at Mediavision. “Consumers clearly appreciate the digital rental services and, unlike cinema, they do not seem to think that the supply has been negatively affected by the pandemic”.