Advanced Television

YMU appoints Yaccarino as Group Chair

February 16, 2023

Transatlantic Talent Management Company, YMU, has announced the strategic appointment of prominent media and advertising executive Linda Yaccarino to the role of Group Chair. The Group – which holds global offices and specialisms across Entertainment, Music, Sport, Art, Social, Literary and Business Management – is home to some of the most influential talent across the culture space.  

YMU provides a platform for their clients to create global, 360-degree, multi-faceted brands. Alongside her current position as Chairman of Global Advertising and Partnerships at NBCUniversal, Yaccarino will bring a wealth of industry experience to the role of Group Chair, working closely with YMU Group CEO, Mary Bekhait, who has been spearheading the Group’s new vision since stepping into the role in 2021.

Yaccarino has been inducted into the B&C’s Hall of Fame, and has received the New York Women in Communications Matrix Award, the UJA Foundation’s Mac Dane Award for Humanitarian Excellence, and the Distinguished Alumni Award from Penn State University.

Bekhait, Group CEO, commented: “I am delighted to announce Linda Yaccarino as Chair of YMU Group – I have been seeking the appointment of a Chair since her predecessor’s departure last year and wanted someone of exceptional calibre for the role. I knew instantly I had found that person when I met Linda. Her unparalleled influence, acumen and reputation are renowned. I am incredibly excited about the work that we will do together to keep driving YMU forward as the leading, global business partner for premium talent. Linda’s appointment shows the scale of ambition for the Group – her value, knowledge and expertise will enable us to deliver an even better service to our clients and turbo charge our international growth.  

Yaccarino added: “We all know great talent when we see it. Whether it’s on stage, on the field, in front of and behind the camera, on every platform – you name it – epic performances stick with us. And for decades, I’ve supported top talent by growing global brands alongside premium content. The Group represents some of the most exciting, elite level talent in the global culture space who are supported by an unparalleled, industry leading team of global experts. I’m looking forward to working with Mary and the exceptional YMU team to support their continued growth of individual’s brands on a global scale.”

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