Equativ names Bridgepoint majority shareholder
February 24, 2023
Equativ, the independent ad platform, has announced Bridgepoint as its new principal investor.
Following strong growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30 per cent and tripling its revenues over the past three years. Equativ says its partnership with will “accelerate its mission to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens”.
Bridgepoint is a listed international alternative asset manager focused on middle-market companies. With over €38 billion of assets under management, the company has nearly 200 investment professionals covering six sectors (business services, consumer goods, financial services, healthcare, high tech and technology) in Europe, the US and China.
Arnaud Créput, CEO and Founder of Equativ commented: “After three consecutive years of strong growth, our partnership with Bridgepoint is a key milestone in Equativ’s history as the digital advertising industry continues to rapidly transform. Our vertically integrated platform is now uniquely positioned to offer publishers and advertisers around the world the ability to execute advertising transactions directly and efficiently, without intermediaries, in a brand-safe and transparent environment. This new chapter with Bridgepoint validates our strategy and positioning and will help to provide additional resources to accelerate our investments and achieve our ambitions.”
Olivier Nemsguern, Head of Bridgepoint Development Capital France, added: “Even amid global economic instability, Equativ’s consistent success demonstrates the considerable and accelerating need for independent technology. We have been especially impressed by its emphasis on fuelling mutual gains for all sides of ad trading and providing greater flexibility, which are becoming crucial market priorities as advertisers, agencies and publishers look to optimize returns and revenues. In that perspective, we look forward to working with the Management as we are convinced that we can bring a lot to Equativ through our international platform, our expertise in buy-and-build and our understanding of the adtech universe. Offering an alternative route to efficient advertising outside of walled gardens, Equativ is aligned with what global markets want and need in this fast-paced industry.”