Mobily: Middle East’s fastest-growing telco
March 1, 2023
Following an impressive performance in the previous fiscal year, Etihad Etisalat Company (Mobily) rose to the top as the fastest-growing brand in the Middle East’s telecommunications sector. The brand value of Mobily has increased by about 18% to $1.8 billion, maintaining its leadership among the Middle East’s largest telecommunications and technology companies.
Mobily actively supports the Kingdom’s Vision 2030 by leveraging its resources and cadres to foster innovation and digital transformation. It also continues to forge regional and global partnerships and alliances to improve Saudi Arabia’s digital infrastructure, the most recent of which was the Africa-1 Submarine Cable, which speeds up data transfer between Saudi Arabia and neighboring countries, as well as a number of European countries, while decreasing delay time. Additionally, Mobily has successfully merged 5G frequencies in collaboration with Nokia, achieving a high connection speed of 3.8 gigabits per second, the fastest communication experience in the Middle East.
Mobily improves customer service and experience by providing support through more than 530 branches throughout the Kingdom. This is evident recently by its sponsorship of the Formula E 2023 Diriyah ePrix event, in addition to supporting sustainability plans, reliance on clean energy, and improving the quality of life. “We are very proud that Mobily is the fastest growing company in the Middle East’s telecom sector, which reflects the great efforts made by the Mobily team,” said Nora AlShiha, Senior Vice President of Corporate Brand and Communications at Mobily. Adding “We were able to accomplish this through consolidating the principles and standards of the Kingdom’s Vision 2030, which aims to strengthen digital infrastructure and create a thriving digital economy.”
“This milestone comes as the accumulation of a successful financial year in which we were able to achieve record results. We will continue to play a more comprehensive and leading role in enabling innovation, digital transformation, and Vision 2030.” Mobily recently reported its highest revenue and net profit in nine years, with a 54.6% increase in net profit in 2022 compared to the previous year. Additionally, Mobily continued to expand and increase its market share in the Kingdom of Saudi Arabia’s telecom sector over the last year, by deploying 5G network services and increasing network coverage by 80% in six major cities in the Kingdom.
Mobily is a challenger, agile company that enjoys high reliability from its customers and partners, and it will continue its relentless effort to enable and support innovation and digital transformation in line with Vision 2030, which aims to make the Kingdom of Saudi Arabia a regional center for telecommunication and technology while charting a more innovative and sustainable future.