Advanced Television

Laetitia Zinetti new DoubleVerify RVP Southern Europe

March 13, 2023

Digital media measurement, data and analytics software platform, DoubleVerify (DV) has appointed Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region.

With almost twenty years of experience in marketing and an appetite for the media ecosystem, Zinetti has a dual perspective: both as an advertiser and also as an advisor to some of the world’s largest brands. Notably, she worked as Managing Director for Continental Europe in France and England with Ebiquity for more than ten years, where she launched compliance audit and consultancy activities in France.

Zinetti joins DoubleVerify’s Paris office, where she will lead the execution of DV’s strategy in Southern Europe and will build and scale dynamic relationships with agencies and brands across these strategically important markets.

“I’m proud to join DoubleVerify at such an important time when brands are wanting to secure a positive return of investment and limit media waste,” commented Zinetti. “In my new role, I look forward to capitalizing on the numerous partnerships forged by DV with some of the biggest agencies and advertisers across various sectors in the Southern European region to deliver media quality and performance solutions that ultimately drive better outcomes for advertisers.”

“In today’s climate, we are proud to continue to invest and expand upon our talent to work towards our mission of making the digital advertising ecosystem stronger, safer and more secure,” added Nick Reid, SVP and Managing Director, EMEA, at DoubleVerify. “With Laetitia leading the charge for Southern Europe, we’re in a great position to do just that – building on our work across Europe to date and spearheading our growth.”

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