ORF selects Bitmovin to optimise video streaming experiences
March 15, 2023
Bitmovin, a leading provider of video streaming infrastructure, announces ORF, Austria’s public broadcaster, has implemented the Bitmovin Player, which allows ORF to stream content across the broadest range of device types possible and provide the highest quality and best viewer experience on the market.
The Bitmovin Player empowers ORF to quickly deploy and launch content on new devices and operating systems as soon as they become available to consumers. By expanding its device reach, ORF will reach an even broader audience across all key demographics, thereby increasing viewer satisfaction and retention. By adapting to constantly changing market conditions and multiplatform delivery, ORF is underlining its leading role in the Austrian broadcast and streaming space. Working with Bitmovin will ensure that ORF’s streaming content can be viewed on almost all mobile and smart TV devices.
Bitmovin’s technology helps to improve video streaming performance and quality on a wide array of ORF channels, including TVthek (VOD), ORF ON (for local and national news), and other ORF channels with local content and for classical music).
“Bitmovin’s heritage is Austrian, and we at ORF engineering were impressed with how they scaled up to a worldwide leader in video streaming by innovating and delivering game-changing viewing experiences to audiences worldwide. Deploying Bitmovin’s technology expands our ability to provide our viewers with our content, no matter where they are or which devices they are using,” said Harald Kräuter, Chief Technology Officer at ORF. “As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology. The business partnership between ORF and Bitmovin comes at a time when it is more important than ever to excel at online media delivery and improve viewer satisfaction and our brand reputation.”
Bitmovin also provides ORF with real-time analytics that identifies and displays potential streaming issues as they happen, allowing the broadcaster to improve service before the viewer’s experience is compromised. Bitmovin’s Analytics delivers real-time operational monitoring to optimize video and ad workflows based on viewer experiences across all platforms. Bitmovin Analytics also offers benchmarks across different performance metrics to gain industry insights. ORF data shows that their key performance values are above the industry median. The total startup time and video startup time, both important metrics to maximize audience engagement, were around 40% and 20% faster than the competition.
“Bitmovin has always been impressed by how ORF takes its public mandate and invests in services and technologies that make its products and offerings better and more accessible. It’s the perfect example of a public broadcaster being at the forefront of innovation,” said Stefan Lederer, CEO and co-founder of Bitmovin. “We look forward to continuing this partnership to provide the latest and most advanced tools that deliver the best viewing experience possible across all platforms and devices.”