DAZN announces record viewing figures ahead of quarter-finals
March 20, 2023
UEFA Women’s Champions League action to return with the start of the quarterfinals tomorrow. The top-tier competition will see the best teams in Europe, including Barcelona FC, Olympique Lyonnais, FC Bayern Munchen, Paris Saint-Germain, Arsenal WFC, Chelsea FC Women, AS Roma and VfL Wolfsburg battle it out in huge match ups, showcasing some of the best players in the world returning to the platform, including Lucy Bronze, Sam Kerr, Kadidatou Diani, Alexandra Popp, Leah Williamson and Ashley Lawrence.
This season’s group stage saw 20m+ views on DAZN’s YouTube channel, in addition to millions of streams on Dazn’s platform, available in over 210 territories worldwide. A significant increase on last year’s 14m + views on Dazn’s YouTube channel, more eyes have been on the group stages than ever before.
Dazn, the destination for sports fans, together with its partner YouTube, continue to broadcast the highly anticipated knockout stages for fans across the world, available only on Dazn and for free on Dazn’s UEFA Champions League YouTube channel.
Dazn now has two broadcast sponsors with leader in digital interactive entertainment, EA, joining adidas as a sponsor for the knockout stages, in a global multi-year partnership. The deal will see EA SPORTS advertising featured across all matchday global broadcasts of the knockout stage on both Dazn and on Dazn’s UWCL YouTube channel. This comes as the UWCL is available for the first time for fans to play in EA SPORTS FIFA 23. The partnership expands upon Dazn’s long-term and long-time commitment to fast-track the commercial growth of women’s football worldwide and provide unprecedented access and exposure, further enhancing and elevating the game and helping turn the players into household names.
Andrea Ekblad, VP, Women’s Sports DAZN, says: “As we move into the knockout stages of this elite competition and continue the second year of Dazn’s broadcasting partnership, the audience growth has been impressive and the figures speak for themselves. The football on display is world-class, which is why we have committed so strongly in our investment of the sport and are dedicated to providing the best possible broadcast output, reach and delivery. We want to continue to drive as many global audiences as possible and are on a mission to be the home of women’s football. Our unwavering and continued support is shown through our top-tier global broadcast offerings: our agreements with Finetwork Liga F and Frauen Bundesliga as well as our DACH RISE channel and DAZN Victoria plan.”
Pien Meulensteen, Lead UWCL Commentator says: “I am super excited for the return of the Women’s Champions League. It’s a chance to see the best teams, with top players, go head-to-head for the biggest prize in European football. We want as many eyes on the sport as possible and I am excited to continue to work with a brilliant commentary team and to broad cast to fans all across the world. We have some cracking games to look forward to and I can’t wait to see what twists and turns the quarter-finals and beyond has to offer.”
Guy-Laurent Epstein, UEFA’s Director of Marketing says: “UEFA is delighted to work together with our global partner Dazn to further grow the women’s game, by giving the UEFA Women’s Champions League high visibility through their free to air channels till the end of the season. All quarter-final fixtures will be played in each teams’ main stadium, and we can look forward to an amazing knock-out phase culminating in the final in Eindhoven on June 3rd. We are delighted to see that our joint investment to support Women’s football is successfully supporting the growth of audience figures ensuring new fans tuning in from around the globe.”