Vodafone: ‘Exclusivity no longer an imperative’
March 21, 2023
Colin Mann @ Connected TV World Summit
Emma Jones, Head of Group Content and Supply Chain Management Commercial Services at Vodafone, has admitted that exclusivity of content is no longer a must for pay-TV operators.
Participating in a Fireside Chat on with industry analyst Ben Keen at the Connected TV World Summit in London the topic of’ ‘Pay-TV in 2023: reasons to stay onboard ‘, she responded to the suggestion that exclusivity was no longer a “driving imperative” by recalling that particularly in sports, success in pay-TV was dependent on exclusivity of sports rights,
“A few years ago in the pay-TV market, the aim was that it had be exclusive and had to be only place to get a particular content,” she said, accepting that “a lot has changed with the quality of competition that is coming out in the general entertainment space”.
Building on learnings from an exclusive deal with HBO in Spain, Jones said the goal for Vodafone was now to be “super aggregated and not necessary chase exclusivity,” with the pay-TV market at large moving towards non-exclusivity, rather than “down the road of being the only place to get a particular content”.