Advanced Television

VeriCall/MAS boosts DAZN Sky launch

March 30, 2023

Business process outsourcing specialist VeriCall Ltd/MAS has agreed a partnership with sports streaming service DAZN. The launch of DAZN 1 HD, on Sky channel 429, is powered by VeriCall’s MAS technology, with the MAS subscriber management platform specifically built for the pay-TV sector.

DAZN Group launched DAZN 1 HD in the UK and Ireland on Sky ahead of one of the return of two-time world heavyweight champion Anthony Joshua who will fight Jermaine Franklin on April 1st at The O2 in, London. VeriCall will now provide the Contact Centre support for acquisition and customer service related to DAZN’s services on the Sky platform.

“We are delighted to be working with such an innovative partner as DAZN and utilising our own best-in-class technology, MAS, to enable their customers on Sky,” commented VeriCall CEO Adam Taylor. “With ever-increasing consumer choice in the pay-TV landscape, you need the assurance that you have the tools to handle peak volume and maximise revenue exactly at the point of initial consumer contact. In addition, VeriCall’s experience in delivering high volume resources for peak events suits DAZN’s business model which will be driven by providing large-scale exciting, unmissable sporting events.”

”DAZN is on a mission to deliver premium live sports content to millions of fans, where and when they want it. Launching DAZN 1 HD on Sky channel 429 is part of that objective and VeriCall’s service in helping us achieve that has been nothing short of exceptional,” added Shelley Blackburn, DAZN’s EVP, Transformation.

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