Advanced Television

yes enhances smart TV user experience

March 30, 2023

Video software provider Synamedia has confirmed that yes, the pay-TV subsidiary of Israeli telco Bezeq, is deploying an enhanced smart TV user experience on its yes+ premium streaming service powered by the Synamedia Go Experience Manager. In addition, yes has released a new range of yes+ smart TV applications developed by 3 Screen Solutions (3SS) in partnership with Synamedia.

yes chose Synamedia and 3SS for its yes+ smart TV apps having previously worked together on the launch of smart TV apps for its StingTV streaming service. The new yes+ apps, which went live in February 2023, support LG webOS and Samsung Tizen operating systems and feature the same look-and-feel and user experience as other yes+ platforms. The newly released smart TV apps are powered by 3SS’s 3Ready framework with video platform technologies from Synamedia, yes’s key technology partner.

To enhance the yes+ user experience, yes has adopted the latest version of the Synamedia Go Experience Manager to deliver an enriched smart TV user experience. This allows yes to personalise the viewing experience with content recommendations based on previous viewing behaviour and what’s trending. Another benefit is the mix of content and channels from a variety of sources displayed into content collections that hyper-personalise the user experience and increase engagement. yes also utilises Synamedia’s security solutions and Video Network technologies including broadcast-equivalent latency for yes+.

“We knew that working with Synamedia and 3SS was a very safe bet,” said Itzhak Elyakim, VP of Engineering and CTO at yes. “We had seen first-hand how the two companies had to overcome a number of technical challenges when developing the StingTV smart TV apps, so we were confident they could repeat this success, and they did. Using this platform enhancement, we now have the operational tools to easily add updates to the yes+ user experience to reflect viewer behaviour and the popularity of content.”

“yes’s commitment to innovation underpins a ground-breaking transition to a premium IP service,” declared Dr. Tzvi Gerstl, CTO at Synamedia. “Together, we have delivered an exceptional viewing experience for yes+ subscribers and we will continue to collaborate to take advantage of the latest technologies to further enhance the service.”

“Having collaborated with Synamedia on the successful launch of smart TV apps for yes+, StingTV, and for other video service providers, we are becoming the dream team for Smart TV apps for Synamedia customers,” added Kai-Christian Borchers, Managing Director at 3SS.”We know how to meet their exacting demands for a seamless user experience across all devices underpinned by solid security and reliability.”

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