Advanced Television

JW Player, Bitcentral FAST partnership

April 11, 2023

Bitcentral, a provider of media workflows for broadcast and digital video, has partnered with JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, to empower JWP customers to find new audiences and drive new revenue streams by delivering free ad-supported TV (FAST) channel.

Through the partnership, JWP benefits from Bitcentral’s FAST capabilities, which are combined with JWP’s Live and VOD streaming products to enable it to expand content reach across multiple platforms. JWP customers can now access a simplified workflow that boasts FAST channel management and monetisation for content operators, with access to global distribution across owned and operated properties and third-party aggregator, vMVPD, and CTV platforms.

“Our partnership with Bitcentral is an important step in evolving JWP’s video monetisation capabilities for today’s market,” said Christopher Cunningham, Vice President, Global Partnerships with JWP. “Through Bitcentral, we can expand our all-in-one video solution with FAST capabilities and monetisation. The partnership aligns with one of JWP’s primary goals to enable our customers to extend their cross-platform reach to new audiences highly valued by brands and marketers.”

Greg Morrow, GM, Streaming Media Group, Bitcentral, said: “We are delighted to be working with JW Player to ensure it stays ahead of the curve and delivers winning solutions to customers without the challenges, costs, and complexities of working with multiple vendors. Bitcentral boasts a comprehensive portfolio of tools that are perfect for media companies looking to better connect with audiences and monetise their content – in the most simple and economically efficient way possible.”

“Bitcentral and JWP give customers the infrastructure to disrupt the status quo in the competitive streaming marketplace,” added Steve Petilli, CEO, Bitcentral.

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