Advanced Television

Mediacorp selects ThinkAnalytics’ Think360

April 25, 2023

ThinkAnalytics, a specialist in personalised content discovery and hyper-targeted advertising solutions, has announced that Mediacorp, Singapore’s national media network, has selected the Think360 personalised content discovery and viewer engagement platform for mewatch, its OTT streaming service. This will support Mediacorp’s strategy to drive viewer engagement by offering viewers personalised and relevant content from its content library, with support for Chinese, English, Malay and Tamil content.

ThinkAnalytics is providing a fully managed service running on AWS for mewatch, delivering personalised live and on-demand entertainment, sports and news content across multiple platforms and devices.

Samuel Sweet, CEO International at ThinkAnalytics, said: “We are extremely proud to work with Mediacorp to bring the most comprehensive and engaging experiences for its millions of users. Think360 guarantees a unified, personalised experience across all screens making it easy to find content from one of the region’s largest content creators.”

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