Sefton joins Extreme E as Head of Communications
May 4, 2023
Extreme E, the electric off-road racing series, has appointed Charlotte Sefton as its new Head of Communications. Sefton brings a wealth of experience to the series, having spent almost eight years at McLaren, where she played an integral role leading the Formula 1 outfit’s communications team, as well as promoting the company’s expansion into IndyCar and Extreme E. She also has valuable knowledge of working in women’s motorsport, having served as Head of Communications for W Series, the all-female single-seater racing championship.
“I’m thrilled to be joining Extreme E at such an exciting time for the series,” said Sefton. “As a passionate advocate for equal opportunities and visibility for women in motorsport, not only as drivers but in all roles, I’m particularly impressed by the unique gender equality pillar that is at the heart of Extreme E’s mission. There’s a huge story to tell around Extreme E – the series continues to be a pioneer in terms of creating a level playing field for women in motorsport, and I’m so excited to be a part of it.”
“In addition to equality and diversity, what makes Extreme E so unique are the stories we can tell around sustainability – raising awareness not only of climate change and environmental impact, but also what we can all do to mitigate their negative effects. As well as that, there’s the racing in remote and fascinating locations all around the world where we can all learn something from the local area, the people and the culture, and the positive lasting legacies within the local environment that are being created in these places,” continued Sefton. “The roster of impressive names of drivers and brands with huge motorsport pedigree, world-leading technology and an incredibly entertaining race format are just part of what led to the conversations around me joining the series, Extreme E’s innovative approach to racing is truly game-changing, and I can’t wait to be a part of a series that is pushing the boundaries of what’s possible in motorsport.”
Ali Russell, Chief Marketing Officer at Extreme E, said: “Firstly, I’d like to thank Julia Wall-Clarke for leading the communications department thus far. Julia was part of our core team who launched this series, from little more than a powerpoint concept, to becoming one of the world’s most exciting sporting propositions. It’s been a fantastic journey together, and we now all wish Julia the best with her next chapter. We’re all thrilled to welcome Charlotte to the Extreme E team. Her experience in motorsport at both McLaren and W Series, coupled with her passion for gender equality and sustainability, make her the perfect person to lead our communications efforts as we continue to grow and expand the series. We are delighted to have her on board.”
Sefton has already started her new role – replacing Julia Wall-Clarke, who will leave later this month – as Extreme E prepares for its second race event of 2023, the Hydro X Prix, taking place in Glenmuckloch on May 13th-14th.