Advanced Television

BBC Studios takes Eurovision to open waters

May 11, 2023

For the first time since the Eurovision Song Contest began in 1956, BBC Studios will broadcast the BBC’s coverage of The Eurovision Song Contest Grand Final live on global cruise liners. On May 13th, BST, 37 cruise lines including Carnival, Celebrity, Cunard, P&O UK, Royal Caribbean, Seabourn and Viking will make the live show available through the BBC’s maritime channel, BBC HD, for almost a quarter of a million cruise guests on board.

After 25 years, the UK will play host to the 2023 song contest in Liverpool and will do so on behalf of last year’s winners Ukraine. This year marks the 67th edition of the competition as 37 countries compete for the trophy.

BBC HD, which is available exclusively through BBC Studios distribution partner Anuvu, launched in 2017 and is scheduled specifically for the maritime market.

Zina Neophytou, Vice President, Out of Home, BBC Studios said: “There has always been a strong demand for BBC content within the travel and hospitality sectors. BBC HD is now in its seventh year since launch and I am delighted to be investing more into live events on BBC HD to bring audiences the best of real-life broadcasting whilst they cruise around the world. I’m sure Eurovision’s addition to the BBC HD entertainment channel will be welcomed by cruise guests everywhere.”

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