Roku launches Women’s Sports Zone
May 17, 2023
Roku is launching an all-new Women’s Sports Zone, making women’s sports more accessible and discoverable.
“The popularity and demand for women’s sports is greater than ever, and at Roku, we continue to commit to elevating this important programming for our customers,” said Kelli Raftery, Roku’s Vice President, Global Communications. “At a time when it is harder than ever to find what you want to watch, our new Women’s Sports Zone makes it easier for fans to get to the content they love, and it arrives just in time for the tip-off of the WNBA season [on May 19th].”
Located within the Sports experience, the Women’s Sports Zone will feature live and upcoming women’s sporting events as well as female-focused documentaries, movies, and more from supporting channels across the platform. This new Zone provides streaming, live broadcast, and educational content options all in one place. Plus, content within the Zone will be curated based on users’ viewing habits, favourite teams, and more. The Women’s Sports Zone complements the women’s sports programming already featured within the Sports experience.
At launch, sports-related content from soccer, golf, and professional and collegiate basketball will be available from supporting channel partners and will air in the Zone based on seasonality, with an expanded content offering to follow in the coming months.