Advanced Television

Azerion, XITE ad sales partnership

May 24, 2023

Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital.

“We are very pleased to partner with XITE,” said Andreas Stietzel, VP of Azerion DACH. “The demand for CTV advertising is growing rapidly, as smart TVs are almost present in every living room. Advertisers have to respond to the changing usage behaviour of young target groups in particular, such as Gen Z and millennials, for whom traditional TV usage is increasingly declining. This is why CTV has become an integral part of the media mix. With XITE, we offer advertisers an interesting CTV advertising environment with high-quality content and a high level of viewer engagement, because music is pure emotion.”

“XITE is growing fast, so we were looking for a strong, local partner to monetise our premium CTV inventory in Germany. The advanced technology and expertise of Azerion’s sales team fit perfectly with our ambition to be of even greater value to advertisers,” added Ingmar Rood, Director Sales & Partnerships at XITE.

Categories: Advertising, Articles, Connected TV

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