Advanced Television

Kaplan joins Madhive as CRO

May 24, 2023

Madhive, the technology company engineered for modern TV advertising, has announced that Kaplan has joined the company as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalise on the streaming era with a programmatic solution.

Kaplan brings 20+ years of industry expertise in building and scaling strategic sales teams across digital advertising and technology categories. Prior to joining Madhive, he served as CRO at FalconX and, before that, was the CRO of Pinterest, where he grew revenue from $125 million to nearly $3 billion. Kaplan was also an early employee of Google, joining the company before it went public in 2004.

“I see a lot of similarities between Madhive and my time at Google,” said Kaplan. “In the early days of programmatic advertising, the industry consisted of various point solutions, and we had to teach our clients the benefits of DoubleClick’s full-stack. This is what’s happening right now in the emerging streaming sector, and it’s one of the reasons for the disconnect between time spent by users and ad spend. Madhive has been modernising legacy systems and building full-stack advertising solutions since streaming’s inception, and I’m looking forward to seeing this through to scale.”

“Jon is joining Madhive at a key inflection point in the TV advertising industry, driven by a massive shift in how we consume content and how advertisers adapt to the streaming age,” said Adam Helfgott, Founder & CEO at Madhive. “We purpose-built the Madhive platform in anticipation of this growth — investing in engineering, technology, and infrastructure to provide advertisers with an end-to-end solution to succeed in the streaming world. Jon’s experience in leading and scaling go-to-market teams will further accelerate client and Madhive growth.”

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