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NBCUniversal achieves TAG Brand Safety Certification

May 24, 2023

NBCUniversal has been awarded the TAG Brand Safety Certified Seal across all its global network of properties, including Peacock. The Trustworthy Accountability Group (TAG) is a recognised organisation leading the charge to fight criminal activity and protect brand safety in digital advertising.

To become globally certified, NBCUniversal underwent an independent audit, which reviewed policies, training procedures, back-end systems, monitoring tools, content reviews, and more, to ensure that all operations met the in-depth criteria to receive the certification.  

“Being Brand Safe means that if you do business with us, you can trust that your content will show up in a safe and appropriate manner within our programming,” said Abrahim Farraj, Senior Director of Brand Safety at NBCUniversal. “We pride ourselves on our relationships with our brand partners and advertisers, and securing the TAG Brand Safety Certified Seal across our global operations was the next logical step in ensuring that we continue to uphold our partnerships with a spirit of transparency and trust, making NBCUniversal the leading content provider where advertisers want to be.” 

“It’s great to see NBCU continue to lead in the brand safety space. From the earliest days of our Copyright Protection work together, to this latest global achievement, NBCU has consistently demonstrated their commitment to Brand Safety, Transparency, and Accountability” said Joe Barone, Managing Partner Brand Safety Americas, GroupM

NBCUniversal is a founding member of the TAG Brand Safety Certified Programme, which focuses on reducing the risk of the misplacement of advertising on digital media. 

“The digital advertising supply chain crosses all national and regional borders, so it’s vital for advertisers to have confidence that their publishing partners are meeting the highest brand safety standards globally, like NBCUniversal has demonstrated through this certification,” said TAG CEO Mike Zaneis. “We commend NBCUniversal for achieving the TAG Brand Safety Certification across its global operations, and we look forward to continuing our work together to protect advertisers from ad misplacement and other brand safety risks worldwide.”

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