Digital Virgo, LaLiga launch LaLiga Xtra app
May 30, 2023
LaLiga and Digital Virgo have signed a partnership agreement to introduce LaLiga Xtra,, which reach users on a global level offering a unique way of consuming content, through licensees in 18 countries. The agreement configurates the next phase of LaLiga Xtra, based on a licensing model, which will allow LaLiga to be focused on the content innovation and development and the licensees to manage the project on its region.
LaLiga Xtra, available in countries from South America, Europe and MENA, including France, Belgium, Portugal, Argentina, or Morocco, among others, is a mobile application introduced by Digital Virgo and La Liga aimed at football fans seeking a 360º experience when watching matches. LaLiga Xtra is filled with engaging La Liga content, quizzes, and a Fantasy Football associated app.
LaLiga Xtra provides content as a second screen to follow all the content related to the live experience on the TV. Live results, advanced statistics, news, and more can be accessed from a single point of reference.
Javier Gil, Sponsorship Project Coordinator at LaLiga, commented “LaLiga is excited to announce this agreement with Digital Virgo to deliver the best of Spanish football to several regions in the world. While providing our fans with a distinctive digital experience, we fulfil our commitment to give them access to top-notch Spanish football and first-rate entertainment. This arrangement will help us promote the value and importance of Spanish football to a global audience in addition to providing our supporters with access to a range of services that will make experiencing LaLiga a more enjoyable and accessible experience.”
Vincent Taradel, CMO Digital Virgo Group, added “We are excited to enrich our value proposition for football fans with this new exclusive LaLiga Xtra service. This partnership is in line with our strategy in the field of sport, by offering “second screen” services with rich and exclusive content as well as gamification features to boost user engagement.”