Barbie cast shares Moments Worth Paying For
June 2, 2023
By Colin Mann
Moments Worth Paying For, the campaign from pro-copyright consumer education body The Industry Trust for IP Awareness which reminds audiences of the magical experience of watching films on the big screen is presenting an exclusive message for UK and Irish audiences from Barbie and Ken ahead of Warner Bros. Pictures’ Barbie, releasing only in cinemas on July 21st, 2023.
In the exclusive and brand-new content, Margot Robbie and Simu Liu thank audiences for supporting cinemas the same way Barbies support all the Barbies—and Kens do, too!
“Having Hollywood A-listers Margot Robbie and Simu Liu come together and deliver our bespoke Moments Worth Paying For message is a powerful endorsement of the continued work across BASE’s consumer education work,” commented Sylvia Dick, Head of Audience Engagement, British Association for Screen Entertainment. “Cinema remains the best viewing experience for new releases, with this trailer driving engagement for local screens across the UK and Ireland. My thanks go to Warner Bros. Discovery and the continued support of DCM, Pearl & Dean, Clear Channel & members of the UK Cinema Association.”
“We have always been impressed by the work that BASE does to unite cinema and education through their Moments Worth Paying For programme,” added Alexandra Lewis, Senior Vice President Marketing, Warner Bros. Discovery UK & Ireland. “We are pleased to partner with them again for Barbie, the most anticipated movie of the Summer, which is a celebration of great storytelling and a global icon, that so many of us grew up with, and helps kids around the world learn that they can be anything they want to be and that every day with Barbie is the best day ever!”