Advanced Television

MovieLabs launches this year’s 2030 showcase programme

June 8, 2023

MovieLabs, the technology joint venture of the major Hollywood motion picture studios, has launched this year’s 2030 showcase programme.

The programme, now in its second year, recognises organisations in the M&E industry that have applied emerging cloud and production technologies to advance the industry and helping realize the MovieLabs 2030 Vision and its goals of enhanced efficiency and interoperability. The submission window is now open and the deadline to submit entries for this year’s programme is July 14th. MovieLabs will announce the selected 2030 Showcase Case Studies at IBC 2023 in Amsterdam in September.

Organisations that are interested in participating in the Showcase program need to submit a realised case study with a real-world implementation, not a product or company pitch. Case studies that show any of the 2030 Vision principles are of interest, but this year the focus is on one of three areas:

  • Implementation of Common Security Architecture for Production (CSAP) or Zero Trust security applied in content production workflows (demonstrating Principle 7)
  • Implementation of the ‘Ontology for Media Creation’ as it pertains to putting principles 8 and 9 into practice
  • Implementations of Asset or Data interchange that demonstrate interoperability in either the control plane or data plane of workflow to help realise principle 9

Submitters need to create a short video (less than 15 minutes) that explains the problem or new capability, how they built a solution and which of the ten principles of the 2030 Vision are demonstrated.

“We were overwhelmed last year with showcase submissions from across the industry covering pre-production, physical production, post/VFX mastering and distribution, that illustrated some of the principles of the MovieLabs 2030 Vision. From the submissions we selected 10 examples that showcased how the industry is coming together to build a more efficient future for modern global content production.” said Rich Berger, CEO of MovieLabs. “This year we want to continue highlighting the examples of alignment with the 2030 Vision and encourage all companies, large and small, to come forward and submit their application. We are really excited to see the submissions this year.”

The MovieLabs 2030 Vision lays out 10 key principles for the evolution of media creation with which Showcase participants should be aligned with one or more:

  • All assets are created or ingested straight to the cloud and do not need to move.
  • Applications come to the media.
  • Propagation and distribution of assets is a ‘publish’ function.
  • Archives are deep libraries with access policies matching speed, availability and security to the economics of the cloud.
  • Preservation of digital assets includes the future means to access and edit them.
  • Every individual on a project is identified, verified and their access permissions efficiently and consistently managed.
  • All media creation happens in a highly secure environment that adapts rapidly to changing threats.
  • Individual media elements are referenced, tracked, interrelated and accessed using a universal linking system.
  • Media workflows are non-destructive and dynamically created using common interfaces, underlying data formats and metadata.
  • Workflows are designed around real-time iteration and feedback.

To enter this year’s 2030 showcase programme, interested organisations are invited to submit a short video describing their work, illustrating how it aligns with one or more of the 10 principles of the MovieLabs 2030 Vision listed above. The deadline for submissions is midnight PST on July 14th. Entrants into this year’s 2030 Showcase program will be evaluated by MovieLabs and the selected companies will be announced at IBC in Amsterdam this September. Selected participants will work with MovieLabs to develop their case study which will be hosted at and to participate in other promotional opportunities with MovieLabs throughout the year. 

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