Advanced Television

datafuelX launches SaaS Platform

June 13, 2023

datafuelX, a specialist in analytics & technology provider in TV multi-currency solutions, has announced the launch of M3, a full-service SaaS platform designed to support and advance the TV industry’s shift to a more audience-centric, multi-currency marketplace.

The robust optimisation engine allows customers to optimize by audience GRPs, impression, eCPMs, index, and reach, generating timely, efficient, and accurate results. With real-time stewardship of deals and comprehensive forecasting, datafuelX’s M3 platform is driving the industry forward with timely insights and advanced precision. The platform is data agnostic and easily integrated with TV viewership data which helps identify advanced targeting opportunities across linear, addressable and streaming. Already working with Nielsen, NielsenOne, EDO, and VideoAmp, with plans to add iSpot and Comscore in the coming months, M3 is the only platform that can be leveraged to buy across all new currencies.

“We conducted an exhaustive evaluation process over the last six months, with a focus on establishing best-in-class forecasting capabilities,” said Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision. “This ultimately led to our selection of datafuelX, whose data science capabilities led to accuracy rates almost twice as high as other participants.”

“The M3 platform’s enablement of new data sources delivers data-driven video at scale, radically changing how we do business,” said Spencer Lambert, VP, Product & Partnership Success at datafuelX. “Paramount’s recent pilot demonstrating 10 per cent increase in ROI by transitioning media purchases to VideoAmp establishes a clear benchmark of potential. Our new platform promises to enable similar boosts across the board.”

“Our advertising partners are looking for more advanced targeting options in the linear space, and our partnership with datafuelX allows us to leverage their expertise to put a compelling ad product into the market,” said Casey Gould, Senior Vice President of Ad Sales and Advanced Advertising at Hallmark Media. “With multiple currencies becoming a reality, it is critical that we have partners like datafuelX to assist us in uncovering the full value of our audience for our advertisers.”

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