Advanced Television

Little Dot Studios produces Frankie Dettori doc

June 13, 2023

Little Dot Sport, the digital content agency and media network Little Dot Studios’ specialist sport label, has produced a one-off broadcast and digital documentary for Ascot Racecourse. The 25-minute special reflects on Frankie Dettori’s successful career as a jockey talking through his 77 wins at the Royal Meeting and his love for the event as he approaches his final ever Royal Ascot, 35 years on from his first.

Set in Dettori’s home, the exclusive interview centres on the charismatic Italian’s experiences of the world-renowned Royal Ascot specifically, with the racecourse often cited as his favourite. The feature looks back at his favourite memories, what makes Royal Ascot so special for him, what he will miss most and what he is most looking forward to at Royal Ascot this year ahead of his retirement.

Little Dot Sport developed and produced the documentary which will be broadcast on ITV4 on June 20th and June 24th with as well as on over 20 broadcasters worldwide including the likes of Sky Sports, NBC/Peacock, Entain and Virgin Media to name a few. The special will also be available on Ascot Racecourse’s YouTube and Facebook channels from the 14th June alongside the release of additional short form ‘Behind The Scenes’ clips.

Jonny Williams, Social Media & Digital Content Manager, Ascot Racecourse said: “With this being Frankie’s last year at Royal Ascot, we wanted to capture the magic he has brought to the Royal Meeting each year and celebrate his extraordinary racing career. With the support of Little Dot Sport, we were able to recreate the story as told by Frankie himself.”

Robbie Spargo, Director of Little Dot Sport said: “Having produced a wide range of digital content for Ascot Racecourse over the last 18 months, it’s been hugely exciting to be able to bring our knowledge of the brand and its events – coupled with our digital-first approach – to broadcast platforms. What’s even better is that the production also enabled us to create more bespoke digital content with Frankie, providing cost efficiency and a consistent tone of voice to Ascot and their output.”

Ascot Racecourse joined Little Dot Sport’s roster of over 30 clients last year as the organisation looks to grow its digital presence and position itself as a global lifestyle brand. The team currently manages and delivers Ascot Racecourse’s social content strategy including social media management across all digital platforms, including a TikTok launch, paid social media amplification, live event coverage, original video content series and podcast production, monetisation and data and insights analysis.

Little Dot Studios is an All3Media company.

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