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Hasbro signs deal with Sony Music Publishing

June 14, 2023

Hasbro, the toy and game company, has announced a worldwide administration deal with Sony Music Publishing to support Hasbro’s entire portfolio of fan and family brands, including Peppa Pig, Transformers, My Little Pony and many more. Under the terms of the deal, Sony Music Publishing, will represent Hasbro’s existing global catalogue spanning thousands of tracks from some of the most popular family entertainment shows of all time.

Additionally, Magic Star, The Orchard’s official global division of children’s and family entertainment, has been appointed as Hasbro’s global recorded music distribution partner. Under the terms, Magic Star will release new music surrounding Hasbro’s brand portfolio. These titles will have access to The Orchard’s full suite of artist and label services and global distribution network.

“Music plays such an integral part in many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways. Stories are meant to teach kids important life lessons, celebrate major family moments and so much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching,” said Matt Proulx, Vice President Location Based Entertainment at Hasbro. “Additionally, music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. We’re thrilled to work with Sony Music Publishing and Magic Star, true audio industry leaders, to expand upon those experiences. With their expertise and Hasbro’s Blueprint 2.0 strategy of finding innovative ways to connect with fans, we are set up for success in creating fun singable and danceable opportunities for families everywhere.”

“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music”, said Will Speer, Managing Director Magic Star.

Rob Stratton, Visual & Media Rights Director, Sony Music Publishing, added: “We are unbelievably excited to continue our work with Peppa Pig and welcome Hasbro’s iconic brands into the Sony family. Hasbro is a creative powerhouse and through our market leading administration and digital services I’m confident this will enable Hasbro’s continued growth and future success.”

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