Digital Remedy partners with Digital Culture Group
June 15, 2023
Digital Remedy, a performance media partner for brands and agencies, has announced a partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and appointed its founder Crystal Foote, as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights into their audience segments, targeting solutions, and campaign effectiveness.
The new partnership enables the pair to work more closely with brands seeking to reach diverse audiences – providing them with the technology required to create performance-driven advertising campaigns resulting in better ROI and growth. Through Digital Remedy’s marketing solutions and measurement platform, Digital Culture analyses thousands of diverse data points through both offline & online sources to refine brands’ messaging, expand access to inventory across all media channels and devices, and craft custom multicultural targeting strategies that are more authentic and effective for brands.
“Crystal’s vision for Digital Culture Group aligns perfectly with our own commitment to driving measurable outcomes for marketers through data-driven technology and services,” said Jeremy Haft, Chief Revenue Officer at Digital Remedy. “Her deep industry experience and expertise in diversity and inclusion make her an invaluable addition to our team allowing Digital Remedy to provide advertisers’ multicultural campaigns with the solutions necessary to deliver on campaign performance, and forge more substantial relationships with underrepresented communities.”
Foote tapped into her firsthand knowledge of the importance of representation and the impact it can have on a community, to create a scalable solution to the lack of diversity and cultural sensitivity in advertising. As Executive Director & Head of Multicultural, she will use this expertise to further bridge the gap between brands and underrepresented communities. Foote will also play an integral role in ensuring that the company’s marketing and advertising campaigns are inclusive and culturally responsive, helping to drive engagement and build brand loyalty among diverse audiences..
“I’m thrilled to join the team at Digital Remedy and to have their support in driving greater diversity in advertising,” said Foote. “Together, we can help brands authentically connect with diverse audiences and foster inclusivity and equity in the advertising industry.”