AMG, VideoAmp sign currency agreement
June 20, 2023
Byron Allen’s Allen Media Group (AMG) and VideoAmp have announced a ten-year currency agreement during the Cannes Lions Festival. AMG is the first TV publisher to move forward with a deal of this kind, making VideoAmp their primary and preferred currency, effective immediately.
VideoAmp’s big dataset incorporates 39 million households and multiple data sources, providing accurate, representative, and effective ways of measuring an advertiser’s media spend across screens.
“Reliable big data measurement is much needed and will save the industry. This is something we have been waiting on for a long time — a company to come along and break the mould, to take us to the next level and to measure our channels properly,” said Allen, Founder,Chairman and CEO of AMG (pictured). “For Allen Media Group, that solution is VideoAmp.”
“What’s unique about this deal is Allen Media Group is the first to say VideoAmp is the primary currency, not the alternative. It’s a huge step forward for the entire industry as we are making measurement accurate and equitable for everyone,” added Ross McCray, VideoAmp’s Founder and CEO.