Advanced Television

BBC Studios hires Twitter’s Mayville

June 20, 2023

BBC Studios, the commercial subsidiary of the BBC, has announced the appointment of Julie Mayville as Director of Social Advertising Sales, effective immediately. Based out of New York, Mayville will be responsible for creating and implementing the commercial strategy and go-to-market launch for the company’s social advertising sales function for North America and Latin America.

In this new role for the company, Mayville will be focused on attracting new advertisers and brands who want to align with BBC Studios Social’s more than 90 premium BBC Studios’ social channels, which combined to reach over 4.7 billion views globally in 2022. She will report into Vice President, Digital Ad Sales, Jacqueline Greichen. Both Mayville and Griechen will work closely with Jasmine Dawson, SVP, Digital who leads BBC Studios Social globally.

Dawson said: “We’re delighted to welcome Julie to the BBC Studios Social team. She brings tremendous experience in developing global partnerships having led teams in more than 20 markets, executing global strategies, and scaling data-driven storytelling. As we continue to expand this social-first offering, she will play a crucial role in growing a strong and influential sales team on the ground in the US, and helping BBC Studios Social deliver new branded entertainment opportunities for partners in the region.”

Mayville commented: “I’m excited to join a company with such a strong portfolio of globally recognized brands as BBC Studios. From Bluey to Doctor Who, to BBC Earth, the breadth and depth of the company’s content is unmatched in the marketplace. I look forward to working with our partners to tap into our world-class, brand safe channels to create premium content that captivates global audiences and drives long lasting growth for new and existing advertisers.”

Mayville joins BBC Studios from Twitter, where she served as Lead Global Client Partner in Technology, Telecoms and Entertainment, heading up global partnerships for Twitter’s global advertisers. Prior to Twitter, she held sales roles at Vevo and Microsoft and was responsible for working with clients to bring video and digital experiences on owned and operated platforms, CTV and YouTube to wide audiences.

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