Digital Remedy enters Australian market
June 27, 2023
Digital Remedy, a performance media partner for brands and agencies, has announced its global expansion into the Australian market. The company’s entry into the market is accompanied by strategic investments, including the hiring of new talent and the extension of its product capabilities.
The Australia market parallels the US market in that advertisers are looking for new and better ways to deliver performance across media channels combined with data, predictive targeting, and flexible reporting. With a mission to deliver unparalleled advanced performance marketing capabilities and omnichannel performance marketing solutions globally, Australia will serve as a strategic launchpoint for Digital Remedy’s future international endeavors, enabling the company to gain valuable insights into adapting its solutions to new markets.
“According to the IAB AU, the digital ad market in Australia was $14.2 billion in 2022,” said Mike Seiman, the CEO & Chairman of Digital Remedy. “So simply put, the addressable market provides a huge opportunity for Digital Remedy to bring omnichannel performance marketing solutions to a new audience. From a capabilities and market maturity perspective, Digital Remedy is primed to translate its value proposition through locally native solutions designed for the needs of the AU market.”
As part of its expansion strategy, Digital Remedy has hired eight talented professionals in the region including Deryck Wills, Carly Bunny, Alex Cook, Rohan Green, Kamal Brar, Madeleine Kent, Vanessa Di Deo, Nina Markovic, Amelia Labzin and Lucy Alvarez. The company plans to further expand its workforce to support key areas such as sales, marketing, product and technology to effectively address the unique challenges and demands of the Australian market.
“With the growth of broadcast video on demand and OTT in the AU market and the importance of attribution and performance measurement, it is the perfect time to launch Digital Remedy in the AU market with our proprietary OTT platform performance CTV measurement tool,” said Deryck Wills, Digital Remedy ANZ Managing Director. “We see a huge opportunity with the Independent agency market where we already have a number of key partners.”
Digital Remedy’s immediate goals in Australia include bringing industry expertise and deep knowledge of independent agencies and brand challenges to elevate its solutions in the market. As a partner of the IMAA (Independent Media Agency Association, Australia), Digital Remedy is committed to supporting and fostering the growth of independent agencies. By expanding the leadership layer, Digital Remedy aims to enhance its revenue strategy, upskill the sales team and unlock new opportunities based on strong relationships with clients and emerging markets. Future goals include identifying audiences and under-tapped markets, driving growth through its performance marketing solutions for new clients. The company’s national growth strategy for the next 3-5 years will be supported by nurturing and coaching high-performing sales teams while increasing brand awareness and recognition of Digital Remedy’s solutions.
Digital Remedy’s strategic investments in product, sales and marketing have been instrumental in its international expansion. With the addition of Jeremy Haft as Chief Revenue Officer in 2022, Digital Remedy has focused on expanding its national footprint by making key sales hires across various regions. This new leadership layer will facilitate rapid expansion and further strengthen Digital Remedy’s national presence in Australia.
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