WWE has revealed that Money In The Bank, which emanated from The O2 in London on July 1st, became the most-successful and highest-grossing Money In The Bank of all-time.

Notably, the Premium Live Event set a new record for highest-grossing arena event in WWE history and Friday Night SmackDown from The O2 became the highest-grossing SmackDown of all-time. The weekend generated a combined gate of more than $5.4 million (€4.9m).

Money In The Bank also set new records for viewership, sponsorship, merchandise and social media:

• Viewership jumped 17 per cent from last year’s record, and surpassed the last UK premium live event – Clash at the Castle – by 30 per cent. 
• Sponsorship revenue was up nine per cent versus the record set in 2022. 
• Money in the Bank marked the highest-grossing arena event for venue merchandise in WWE history.
• Money in the Bank set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
• The event became the most social Money In The Bank of all-time, with video views of the ‘Bloodline Civil War’ match reaching 40 million in the first 48 hours – a 4x jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.

Additionally, the June 30th episode of SmackDown on Fox (in the US) drew 2.51 million total viewers, up 17 per cent versus a year ago, and was No. 1 in the 18-49 demographic with a .7 rating and 897K total viewers, up 39 per cent versus a year ago.

Advanced-Television spoke with a number of WWE superstars ahead of the Money in the Bank event.

WWE’s next PLE will be SummerSlam in Detroit, Michigan on August 5th.

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Tags: London, money in the bank, roman reigns, wwe