ViX expands in Colombia with RCN
July 12, 2023
ViX, the Spanish-language streaming service, has announced an agreement with RCN to drive expansion and broaden the service’s presence in Colombia, through exclusive content on the platform, original local production and promotional support on the network.
With this agreement, ViX will consolidate its presence in Colombia by bringing its catalogue of global content to a wider audience and combining it with RCN’s local content.
“We are very pleased to announce this agreement, as Colombia is one of the main consumer markets in Latin America for ViX. Now with RCN, we seek to replicate the successful expansion strategy we had in the United States and Mexico, where we capitalized on the power and reach of local linear channels to promote and leverage the ViX streaming service,” said Pierluigi Gazzolo, CEO of ViX.
“This agreement with ViX allows us to continue bringing our productions to more audiences, but above all to reaffirm our commitment to continue delivering the best stories with the highest quality standards,” added José Antonio de Brigard, President of RCN.