S4C launches on Freeview Play
July 24, 2023
By Colin Mann
UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes.
Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device.
Freeview Play brings viewers a combination of catch up and on demand content all in one place, with S4C Clic located on the service’s home page in Wales.
In the coming months, viewers will also be able to use Freeview Play to watch the S4C broadcast channel, as well as live streaming of additional sport and other Welsh events.
The first week of its launch coincides with S4C’s coverage of the Royal Welsh Agricultural Show and S4C viewers will be able to enjoy comprehensive coverage of the event.
Freeview Play viewers will also be able to catch up with S4C drama box sets.
“We are proud to be able to bring Welsh language programming to a new audience on Freeview Play,” declared Sian Doyle, S4C’s Chief Executive. “We’ll be able to showcase the creativity and talent that we have in Wales in millions of homes across the UK.’
“We are delighted to add another player to our catalogue with S4C bringing the best of Welsh language shows to TV,” added Owen Jenkinson, Director of Freeview. “Adding even more to our already existing 60,000 hours of content, S4C brings dramas, sports, kids shows, documentaries and more to Freeview Play.”