Mangomolo, Rotana Media launch FAST channels in Middle East
September 6, 2023
Mangomolo, a full-service OTT video platform provider, and Rotana, an Arabic Media Conglomerate, have launched Free Ad-Supported Streaming Television (FAST) channels to rapidly stream radio content for users across the Arab world. Mangomolo enables Rotana to deliver 24-hour streaming of three FAST radio channels offering Khaleeji music, Egyptian hits and others via the Fannbox app. Using Mangomolo, Rotana can automatically and conveniently compose linear radio channels and make them available to end users ensuring a high-quality audio experience.
Mangomolo provides Rotana with an end-to-end platform that supports the delivery of radio and visual radio channels, live events, and celebrity shoutouts and special occasions. The platform enables Rotana to deploy multiple monetisation models including, FAST channels, pay-per-view and a growing number of others. Mangomolo also supports user management, chat moderation and celebrity content management within a single platform.
“Rotana has collaborated with Mangomolo since the launch of Fannbox over three years ago. Mangomolo offers a flexible and adaptable approach to content curation, streaming, and monetisation. The launch of these FAST radio channels demonstrates how we are evolving together and catering to the changing needs of users. The team has provided excellent support throughout our journey and is continually offering new ideas and capabilities,” said Mohamed Zaghloul, Digital Product Manager at Rotana. “We’re a company that is continually pushing boundaries and offering innovative experiences, so Mangomolo is a great fit for us.”
Mangomolo is maximising opportunities for Rotana to grow revenue by supporting a full suite of monetisation models through the Fannbox app. It’s the Arab world’s first app including the most significant and popular entertainment events, on-demand content, and services all in the palm of your hand. By using Mangomolo’s unified platform, the streaming app has been able to seamlessly launch all linear channels in one simple click, allowing them to benefit from high-quality, multi-bitrate and multi-format delivery across all devices.
“Rotana is a unique and visionary media group in the Arab world and we’re proud to support the growth and monetisation of the Fannbox app. Our platform has enabled it to move with greater agility when curating and streaming content while supporting different monetisation models. Fannbox is providing access to compelling and cutting-edge content with the ability to interact with the celebrities and shows that users love. It is great to enable more users to have a unique connection with their creative artists and their content. As we expand our capabilities, we look forward to continuing to innovate in digital experience with Rotana,” said Wissam Sabbagh, Founder and CEO at Mangomolo.
Mangomolo is a full-service, end-to-end OTT video provider that removes the barriers to digital adoption and enables anyone, from national broadcasters to niche creators, to capture new revenue and grow their audiences. As the first of its kind in the Arab world, the Fannbox App gives users the ability to book virtual occasions and connect with celebrities wherever they are and request shoutout videos for all memorable occasions.