Advanced Television

ViewersLogic Single-Source Panel app on iOS

September 11, 2023

ViewersLogic, the consumer behaviour data company, has launched its Single-Source Panel app on iOS. Until now exclusive to Android, the app rewards panelists with up to £11 per month in Amazon vouchers and £1000 prize draws. In exchange, panelists passively share anonymised data on their media consumption (TV and online), online and offline purchases, and location.

The Single-Source data, passively collected from the UK representative panel informs ViewersLogic’s cross-media measurement, optimisation, and attribution platform. The SSD panel data is used by ITV, Channel 4, Mediacom, Ebiquity, McDonalds, Mars, and many more.

As Android and iOS maintain roughly even market share in the UK, ViewersLogic is using its new iOS app to increase sample size.

“Launching on iPhone is extremely complex and an exciting milestone. We can already see how this wave of new panellists enhances our media planning suite,” said Oren Poleg, Co-Founder and Chief Technology Officer at ViewersLogic. “The new iOS app will make our sample even more representative of the UK population, boosting the accuracy and applicability of our insights.”

Categories: Articles, Big Data, Mobile

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