Cineverse partners with Criterion Pictures
September 12, 2023
Cineverse, the streaming technology and entertainment company, has announced a partnership with Anuvu Operations’ Criterion Pictures, a player in land-based, non-theatrical movie, TV, and digital entertainment distribution, to manage and grow its third-party and owned and operated OTT channels.
In this new deal, a number of popular Cineverse FAST and AVoD channels including The Bob Ross Channel, Fandor, Midnight Pulp, and EntrepreneurTV will be distributed to non-theatrical markets including universities, hospitals, libraries, cruise ships, and more. Each of these channels are either owned, operated or distributed by Cineverse, and all channels are powered by Matchpoint, the company’s digital service technology which streamlines delivery. The deal will also include title licensing opportunities to Criterion’s land-based North American customer base.
“With our experienced team and long-term relationships, we are excited to deliver these great new additions to colleges and universities along with many of our traditional channels that have been developed over the years,” said Suzi Hitchon, VP Operations, Criterion.
“We look forward to expanding our footprint and growing audiences for our channels and there’s no better partner in the non-theatrical space than Criterion,” said Marc Rashba, EVP of Global Partnerships, Cineverse. “Through our commercial expansion strategy, we are able to work closely with our internal content teams and partners like Criterion to engage new audiences beyond the current scope of our FAST and AVoD services.”
Cineverse also recently partnered with Anuvu to bring its Chinese animated film Warrior King to airline partners worldwide, excluding China. The epic fantasy film, inspired by the true story of King Gesar born to divine lineage and destined to be a great hero and ruler, is expected to hit airlines in November.