Easel TV wins BFI contract
September 12, 2023
Easel TV, a specialist in streaming technology and digital media solutions, has secured a contract to deliver streaming media services for the BFI (British Film Institute) with its streaming platform BFI Player. This partnership combines Easel TV’s advanced technology with BFI Player’s collection of films and features and its existing web-based service.
Easel TV’s selection as the applications partner for BFI Player is attributed to a number of advanced features of Easel TV’s renewed streaming platform, such as its advanced self-build tools. These tools allow for the creation and dynamic updates of streaming apps across a range of platforms, including web, mobile apps, various TV platforms and streaming devices. Once the back end is integrated, apps can be quickly launched on all platforms within the Easel TV portfolio, allowing the BFI to maximise its reach. App updates can be undertaken by BFI’s editorial staff alone without any technical resource and without additional professional services.
Paul Lewis, Head of BFI Player, commented: “Easel TV has created a very intuitive, easy to use, CMS that provides a lot of flexibility. This should allow us to reach all of our target platforms from just one, cloud-based integration and enable us to make changes to the customer experience whenever we want, without expensive technical change requests. We also look forward to more innovation in the potential introduction of live events and being able to conduct advanced marketing in the form of A/B testing and in implementing different outcomes for different market segments, as a way to improve our consumer engagement”.
“We are delighted to be selected by the BFI as its applications partner,” added Joe Foster, CEO at Easel TV. “This partnership reflects our commitment to simplifying content delivery through a ‘single-click’ provisioning only philosophy for the production of direct-to-consumer premium quality streaming services. We look forward to fostering innovation alongside BFI Player.”