Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content … Continue reading Forecast: Instagram ad revenue to reach $71bn in 2024